How Do You Pronounce Tomato?

Today I looked at some interesting maps. They show the different ways people in the United States pronounce different words. It’s a simple thing—how do you pronounce Tomato or Pecan Pie?

Do you drink from a drinking fountain, a bubbler, or a water fountain?

Do you wear sneakers or tennis shoes?

Depending on where you live in the country your answers vary.

Go here and take a look.


 How Does this Relate to Investing and Copywriting?

It shows the necessity to understand your client and your audience.  When you speak the same language as your client, you develop trust and strengthen relationships.

Sometimes it’s the small things that make the difference.  A small error can send up the shields of mistrust and doubt in your clients. And the small things can unite and strengthen relationships.

As you work with your clients, make sure you understand who they are, where they are coming from and what their needs are. Then you can help them more effectively.

As a copywriter writing to your clients, I need to know them intimately as well.  I need to be where they are, understand how they think, and relate to their worries and concerns.

Only then will I be able to connect with them and offer a solution that will benefit both you and your clients.

If you’d rather not write persuasive letters to your clients, connect with Sandy and let’s discuss how to strengthen your relationship with your clients and increase repeat purchases.





Leave a Reply